After the Governing Council meeting on Sunday, the BCCI had made it clear that it would retain the agreement with all its sponsors.
Since the violent military clash in Galvan Valley between India and China last month, there has been an anti-China atmosphere across the country. The IPL to be held from September 19 has also been affected.After the Governing Council meeting on Sunday, the BCCI had made it clear that it would retain the agreement with all its sponsors. Soon after this, people started trolling BCCI and IPL on social media and demanded to break the agreement with Vivo.After continuous negative publicity on social media, Chinese mobile phone company Vivo itself has decided to withdraw from the title sponsorship of the tournament.
According to the report received on Tuesday, Vivo has talked to the BCCI for separation by mutual consent. However, this will be for one year only and BCCI may enter into a new 3-year agreement with the company between 2021 and 2023 if the relationship improves. Meanwhile, finding a new title sponsor for BCCI so soon is very difficult.
According to media reports, BCCI has been talking to a number of Indian companies for one-year sponsorship deal ever since the deal broke out with VIVO, which mainly included the names of : Reliance Jio, PepsiCo India, DLF, TATA. is. In such a situation, it is expected that Jio can raise its hands to protect the title sponsorship of the IPL, as it has seen a lot of investment in the last few years as its co-sponsor.
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